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Explosion for HDTV expected in China

by Darren

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China, the world’s largest emerging market, appears poised to embrace HDTV technology in a big way. China is looking to cease analog broadcasting by 2006. This represents a leap forward for the country:

“The market has yet to mature in mainland China,” Ma explained. “We are still working on producing enough content for HDTV. Many production companies use HD techniques in production, but follow it up with an alternative in post-production. They simply cannot cover the costs yet. Profits from HDTV are not high, so we have to find our own sources of financing.”

Worldwide competitive pressures, such as the hosting of the 2008 Olympics in Beijing is creating a technology tsunami in mainland China. They face a number of factors in the local market as well, including a great need to ramp up on HDTV content.

Technorati Tags: hdtv

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