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Sony and Microsoft squared off in video game showdown

by Administrator

Microsoft and Sony are prepared to battle it out for video game supremacy. The market for video games is a huge one, with billions at stake:

The video game industry is closing in on $30 billion in annual revenue, with U.S. sales pacing Hollywood’s box office receipts. Its young male audience is sought after by advertisers on television and the Internet.

Microsoft beat Sony to market with the XBOX 360, but Sony has dominated the industry for years. Sony is hoping the trend continues. Either company is poised to win or lose market share based on this new generation of gaming system:

Strategy Analytics predicts Sony’s share of the worldwide video game market will narrow to 62 percent by 2010, from 66 percent now. Microsoft, now tied with Nintendo Co. Ltd (7974.OS: Quote, Profile, Research) at 17 percent, is expected to grow to 28 percent while Nintendo’s hold is seen shrinking to 10 percent.

Despite all of the pundits, and the advanced market research that goes into making these games, the main thing the product launch will come down to is: how much people like using the new players. The gamers will decided the future of this generation of game consoles, like they did in the past.