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Does the internet have enough bandwith for the huge demand for video?

by Darren

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The demand for video is growing every day. You can witness this phenomenom easily by looking around you anywhere. You probably received daily attachments of the newest Youtube offering, and you can hear the amount of buzz being generated is getting louder. What could pose a threat to the continued growth of video? One word: bandwidth, which is getting scarcer every day.

ISPs are always looking to find new ways to charge more for services, and broadband is no exception. The big network builders stand to make a ton if they can off of surcharging large file attachments.

What are possible solutions?

1) New forms of video compression could be used - hardware or software solutions, both
2) More cacheing to deliver content re-usable content - hardware or software or both
3) Surcharging customers - will not be popular in any way
4) Eat the costs and monetize the video. Google is looking at ways to monetize video ads

Where will the solution lie? Somewhere in the middle probably. Videos are growing fast, but they’re not growing THAT fast. There’s time for a ramp up, and the development of YouTube is being watched closely as it may lead companies to the way forward. So far there’s more potential than profits in video, but that could change rapidly.

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