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Panasonic Announces Lumix DMC-LS70 Camera

by Darren

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Panasonic has been doing a lot to regain their edge in cameras, and some of their new ones are extremely impressive. The Lumix DMC-LS70 features a laundy-list of features that makes you think the company located on “One Panasonic Way” has really been getting things right lately.

Panasonic’s multi-tasking Intelligent Image Stabilization system makes it easy to capture beautiful photos every time. Today, MEGA O.I.S., which is a standard feature across the entire line of Lumix cameras, compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups. However, MEGA O.I.S. cannot suppress the motion blur caused by a subject moving as the photo is being snapped. In this case, the camera’s Venus Engine III image-processing engine — detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions.

Other features of The DMC-LS70:

• * Easy Zoom: Shifts the lens instantly to full 3x zoom power at the touch
  of a dedicated button.
• * Extra Optical Zoom: Provides additional magnification, extending the
  zoom power to 4.5x by using the centre part of the CCD.
• * Quick Setting: Lets users quickly and easily access and set the
  functions used most often.
• * Date Stamp: Allows users to utilize the Lumix date stamp feature in
  three ways: (1) Simply stamp the date on photos, (2) Stamp the day of a
  trip or event on the photos, and (3) For those precious baby photos,
  stamp the child’s age in months on the image itself.
• * Wide-Aspect VGA Motion Images: Records standard VGA (640 x 480) motion
  images at 30 frames per second, and the LS70 records stunning wide-
  aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9
  motion pictures look extremely impressive on a wide-screen TV.
• * Added Scene Modes: Offers a total of 18 scene modes, including the new
  Pet and Sunset modes, making it easy to get beautiful photos in a range
  of photographic situations.
• * The Lumix DMC-LS70 will ship in February with an MSRP of $149.95.

• This camera will be $149.95 when it hits stores in February of 2007.

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