Super Bowl Causes Run On Fancy Hi-Def TVs
January 31, 2007 – 2:56 pmby Darren
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There’s nothing new about people wanting to be cool. In fact, that’s what inspires all marketing. And people who want to be cool are dropping big money to get the latest fancy HD TVs before the Super Bowl.
“It’s a little bit of keeping up with the Joneses,” said Smithe, one of an estimated 2.5 million Americans purchasing a new television for Super Bowl Sunday, based on results of a recent survey. “Our friends’ jaws are going to drop when they see this.”
The main thing spurring the growth is the fact that HD TV prices are lower than they have been. With the huge sales of TVs for the Super Bowl, it’s possible the pricing may go even lower soon.
Source: AP
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