Google Acquires DoubleClick
April 13, 2007 – 4:51 pmby Darren
Google acquires DoubleClick in a mega deal totalling $3.2 billion. This should help the company keep its’ grip on search.
Web advertising leader Google Inc. said on Friday it has agreed to acquire DoubleClick Inc., a top online advertising network, for $3.1 billion, beating out other major Internet players with its bid.
The deal represents the largest acquisition in Google’s history and comes just six months after Google paid $1.65 billion to acquire video-sharing site YouTube. Terms of the deal call for Google to pay cash to DoubleClick investors.
The DoubleClick acquisition promises to fortify Google, the juggernaut of search-based advertising on the Web, as it expands into print, radio, video, mobile and TV ad markets.
The acquisition makes a good deal of sense, but the price paid was not cheap.
Resource: Reuters
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