Jobs Says Apple Users Don’t Want To Rent Music
April 26, 2007 – 4:37 pmby Darren
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Steve Jobs has stated that the company’s customers don’t want to rent music. He’s been resisting calls for the company to adopt a subscription model for iTunes.
“Never say never, but customers don’t seem to be interested in it,” Jobs told Reuters in an interview after Apple reported blow-out quarterly results. “The subscription model has failed so far.”
His comments come as the company he co-founded gears up for contract renewal negotiations with the major record labels over the next month. Since Apple launched iTunes in 2003, it has sold more than 2.5 billion songs and now offers increasing numbers of television shows and movies.
Apple is pulling further away from DRM, because of the many regulatory problems faced by the concept worldwide.
Resource: Reuters
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