Vizio Is North America’s No. 1 Flat-panel TV Maker
September 9, 2007 – 12:34 pmby Darren
A little known company is North America’s largest number one flat-panel TV manufacturer. Vizio has gained 12% of the flat panel market share, pulling ahead of larger companies like Sony and Samsung.
That’s impressive — especially considering that Vizio TVs have been available only since 2003. And they still are not found in Best Buy or many other electronics stores. Vizio sells mainly through a handful of big chains: warehouse stores Costco and Sam’s Club, retailers Wal- Mart and Circuit City and department store Sears.
Vizio sales have skyrocketed because its products are among the least expensive, said iSuppli electronics analyst Riddhi Patel.
Take 32-inch liquid-crystal display televisions. Vizio offers two sets: one for $600 and another for $650. Best Buy carries a large line of competing products, but many of them top $700. One LG model has been selling for $1,080
The company has only 85 employees and is all about undercutting the competition through low pricing. Vizio is enjoying the sweet spot they have now, but it’s not as if competitors haven’t noticed. Expect a flood of low priced flat panel TVs in the next few years, say analysts.
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