Wii Price Cut Not Coming For Holidays
October 12, 2007 – 2:10 pmby Darren
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Nintendo is selling so many Wii’s that they aren’t planning on cutting prices for this holiday season. Steady demand has continue for the Wii, so company officials don’t feel compelled to slash prices like Sony and Microsoft.
The other half is trying to convince Nintendo headquarters to allocate enough supply to the U.S. market, which is expected to snap up as many of the gaming machines as stores can stock this holiday season.
“We are somewhat in a selling mode to get our fair share, or more than our fair share,” Harrison said when asked how Nintendo planned to allocate Wii consoles across Japan, the United States and Europe.
“We’re still working on it. Decisions for November/December are just being made now,” Harrison told Reuters. “It’s 10 days on the water to get from China, and the holidays start a little earlier in the U.S. with Thanksgiving.”
When a company sells every unit they make, like Nintendo is doing, it’s hard to argue with the logic.
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