“Rock Band” Is Flying Off Shelves
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It didn’t take long for “Rock Band” to get people excited. MTV’s version of “Guitar Hero” is selling well, from all distribution points, according to MTV.
“It’s fantastic,” Mika Salmi, head of digital at MTV, said at the Reuters Media Summit in New York. “Downloads are going great, rockband.com is going great with people logging on and downloading stuff from there. It’s got a lot of legs, we’re in it for the long term.”
So-called rhythm-based games have been one of the strongest new video game genres in the last year. Video game publisher Activision Inc (ATVI.O: Quote, Profile, Research) raised its outlook on Tuesday after seeing strong retail sales of “Guitar Hero 3″ in the month since its launch.
Since the launch is doing so well, MTV says they are planning another music-based game from their Harmonix gaming division.
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