Amazon Kindle Can Change Publishing Game

December 3, 2007 – 7:15 am

by Administrator

The Amazon Kindle has been receiving all kinds of interesting commentary since its’ release. The device is definitely something that can “change the game” of publishing for both readers, writers, and publishing companies. For readers, you can expect cheaper book prices, as well as more choice of books.

It’s not hard to see how Kindle will take off. Business travelers, I predict, will be the first to embrace it. Having a device with multiple books, newspapers, magazines, and blogs to travel with, which also has a long battery life, beats wrangling a laptop, magazines, and papers in an airline seat. The next market will be university students, undergrad and grad. With such a nifty application and the tension over ridiculously high prices for textbooks, going digital is a brainy way to deliver textbooks to an audience that is already used to digital consumption.

Taking the e-book logic to obvious conclusions, think of the energy saved as we make this transition over the next, hopefully, two decades. The trees not cut down. The trucks not hauling books. The paper plants not stinking up riversides and bays. The Kindle is too smart an innovation not to succeed. Authors and readers will embrace it. Brick-and-mortar booksellers and publishing houses will have no choice but to play along.

Of course it’s very early on in the process of the Kindle, but you better believe the device is causing strain in the board rooms of traditional booksellers and publishers.

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