Planet Gadgets Gadget Blog

NebuAd To Go Deeper On Web Surfer Data

by Darren

If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting Planet Gadgets!

It’s not secret that many companies are mining the heck out of online data. But a new startup, called NebuAd Inc., promises to go even further.

But the fact that you visited a site doesn’t say as much about your interests as knowing what you did there and afterward. Did you read several articles or quit halfway through one? Did you leave the site to research the topic further on a search engine?

To glean those deeper insights, NebuAd installs equipment inside the facilities of Internet service providers (ISPs), which see everything their customers do online. NebuAd’s boxes examine many of the sites people visit, what they do there and what they hunt for on search engines.

The company hasn’t stated who has actually agreed to their terms or what customers they have, but the move is interesting. Of course privacy will be the main obstacle they face: how to ensure it or how to deal with consumer groups who are against their practices.

If you enjoyed this post, subscribe to the Planet Gadgets RSS feed!. You should also visit the Gadgets Forum. We update everyday about the latest gadgets and the newest technology.