Jerry Bruckheimer And MTV Team Up To Launch Game Studio
December 19, 2007 – 7:58 amIf you're new here, you may want to subscribe to our RSS feed. Thanks for visiting Planet Gadgets!
Hollywood is getting more involved in the game industry every day. More evidence of the increase in interest from Tinseltown is the announcement from Jerry Bruckheimer and MTV that they will be starting a game studio.
Bruckheimer, producer of Walt Disney Co’s wildly successful “Pirates of the Caribbean” film franchise among a long list of film and TV hits like “CSI,” said he plans to do for video games what he has done for other well-defined genres of content.
“It’s no different than what we did with movies,” he said in a phone interview. “We did ‘Top Gun’ when everyone said you couldn’t do an aviation movie because they all failed. We did a pirate movie when they said pirate movies aren’t going to work.”
Bruckheimer added, “We approach gaming the same way. We see things a little differently, that maybe other people wouldn’t see.”
MTV Networks earmarked over $500 million earlier this year to invest in video games, including this venture, for its more than 300 Web sites and on game systems of Sony Corp, Microsoft Corp and Nintendo Co Ltd’s.
MTV is already having huge success with their launch of “Rock Band”. It is likely we will see many more such deals as technology and the entertainment industries merge.
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