Netflix And LG To Offer Set-Top Box
January 3, 2008 – 7:08 amby Darren
Netflix, an original pioneer in the DVD to your mail business, is now looking to expand the delivery options to customers. Netflix announced that they will be employing new set-top box technology from LG Electronics in order to offer downloadable video content.
Netflix, with about 7 million subscribers, has for quite some time said it was looking to extend its Internet movie delivery feature — which lets subscribers play back about 6,000 films and TV episodes on PCs — to the television.
The leader of online DVD rentals will be entering an increasingly crowded and confusing market when it rolls out the new device via an LG-networked player sometime in the second half of 2008.
Like Netflix’s PC instant viewing feature, the online TV streaming feature would be included in all of its various price plans, generally ranging from $4.99 to about $16.99 a month, at no extra charges. About 90,000 titles are available through the Netflix online mail order service.
A lot remains to be seen concerning the new plan from Netflix. If it offers enough features, it could conceivably be a decent option for consumers. The company plans to offer more details in the near term.
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