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“Rock Band” And “Guitar Hero” Pushing Sales Of Digital Songs

by Darren

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“Guitar Hero” and “Rock Band” have started to drive sales of digital songs in a meaningful way. Since MTV’s game division released “Rock Band” two months ago, the result has been an additional 2.5 million digital songs downloaded.

Activision, meanwhile, said it has sold more than 5 million new songs via download for “Guitar Hero III: Legends of Rock” since it began adding downloadable content in early November.

By comparison, it took wireless operator Sprint four months to sell 1 million songs on its over-the-air full-song download service. While new digital music services competing with iTunes and free peer-to-peer services have struggled to convince music fans to pay $1 for a single, downloadable tracks for games like “Rock Band” and “Guitar Hero” are flying off the digital shelves.

According to MTV, who didn’t release any specific numbers, most of the downloads were sold to XBox 360 players.

The trend will not be leaving any time soon. A large number of other video games plan on selling downloadable music tracks, as well.

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