Microsoft And Yahoo Close To Search Deal
July 29, 2009 – 5:37 amMicrosoft and Yahoo are close to completing a deal which would set Yahoo’s default search engine to Bing.com.
In a move aimed at increasing competition against dominant search engine Google, Microsoft would pay Yahoo millions in order to serve search queries on the number two web portal.
Microsoft, the world’s largest software maker, is seeking more users for its Bing Internet search engine, which has about an eighth of Google Inc.’s market share in the U.S., according to research firm ComScore Inc. Yahoo, which has posted three straight quarters of sales declines, may be able to save at least $500 million by working with Microsoft, Yahoo Chief Executive Officer Carol Bartz said in June.
Google had about 65 percent of the U.S. Web-search market in June, according to Reston, Virginia-based ComScore. Yahoo and Microsoft had 28 percent combined.
Online ad revenue has been declining at Yahoo for months.
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One Response to “Microsoft And Yahoo Close To Search Deal”
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By Sigried Saters on Oct 1, 2009